Many customers nowadays are wanting to buy products and services from environmentally friendly businesses regardless of product category, brands with legitimate sustainability claims are doing better.When businesses can strategically connect their goals regarding sustainability to actual behavior, they hold a competitive advantage over customers who continue to increase their expectations.
Majority of customers want sustainable products from sustainable companies including everything from their day to day operations to the product or service and after purchase practices, a business must keep in mind their environmental impact of their production to gain this viable edge.
Consumers decide to go with certain businesses as it reinforces there avocation for sustainable energy programs and technologies that reduce the planets carbon footprint. This is a great example of how energy and sustainability work together to boost your top-line revenue growth and your profitability at the same time.
Businesses can gain market share from the rapidly growing number of environmentally responsible consumers or you can jeopardize the future of your business by ignoring this trend. This trend will continue to soar as a rapid increase in climate-related news, damage and hazards to health accelerate.